Sotheby’s
Sotheby’s – Integrated Customer Experience
Founded in 1744, Sotheby’s is the oldest and largest international firm of fine art auctioneers in the world. Sotheby’s is a universally recognized name for quality, legitimacy, and authority. Sotheby’s will use this heritage to provide opportunities to see and experience collecting in new and exciting ways by using digital.
The Sotheby’s Integrated Customer Experience intelligently surfaces relevant content based on user interests, educates and informs with unrivaled credibility and encourages discovery and exploration of Sotheby’s renowned breadth of content.
As an experience evolution, the “ICE” design elevates the Sotheby’s brand by infusing interactivity, excitement, and passion into an evolved platform for all clients, existing and potential, across the collecting spectrum.
Deliverables: UX, Visual Design and Animation
Live Site: https://www.sothebys.com/en/